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essential website checklist
Inviting look and feel
For many organisations the Internet is the first point of contact with a new audience. You need to make an impression!
macdaddy design compelling websites to create an ambiance that draws the user in. We invite visitors to explore the pages within.
User centric design & layout
Users want an experience and they want to find information easily or they bounce! Gone in less than 5 seconds!
macdaddy develop websites with simple navigation, logical flow of information, intuitive functionality, easy to consume content and fine design.
Don’t make me think!
Is the purpose of your website self-evident? Visitors will move on if your message is hard to absorb!
macdaddy can help refine and communicate your message so that visitors instantly get where you’re coming from.
Quality on-topic & up-to-date content
Soon search engines like Google will be utilising sophisticated lexical software to determine which websites have quality copy to better rank them in a search result.
macdaddy can assist with the creation of quality content, including: graphic design, illustration, photography, copywriting, film and audio.
Target audience tested
There is no better way to know that your site works than having it target audience tested.
macdaddy can assemble a group of qualified users to put your website through its paces, to ensure it delivers on performance and usability.
Easy-to-use Content Management System (CMS)
A good CMS will have a solid framework that can be customised quickly, search engine friendly content indexing and an easy-to-use User Interface (GUI).
macdaddy has combined all this and more into copilot [CMS], a powerful tool for managing Website content. Rule your domain!
Reliable website and email hosting
Uptime of a website is critical for any business or organisation.
macdaddy offers hosting with a 99% uptime guarantee, co-location back-ups, customisable server configurations and much more.
Search Engine Optimisation (SEO)
Search engines are constantly refining the way they index, classify and rate content in order to produce high quality search results.
macdaddy develops websites that achieve excellent page rankings in organic searches and provides ongoing SEO services to help keep your website obtaining top results.
Account Management
Upkeep of your digital assets is an ongoing job if you want to remain
relevant and stay in the game.
macdaddy
assists many of its clients with branding, Web Content Management,
social networking and new media services.
